Lysons and Farrington (2006) propose that at least three drivers have Essay

Lysons and Farrington (2006) propose that at least three drivers have influenced, and are influencing changes to the purchasing - Essay Example It had firmly developed itself as the dominant coffee brand, coffee retailer and coffee bean roaster in North America. It owned more than 1,500 stores in the Pacific Rim and North America and opened new stores at the rate of more than one store per day. The closest competitor of the company had as fewer as 300 retail stores. Since launching its IPO in 1992, the company has seen an increase of nine fold in its stock price (Starbucks Corporation, n.d.). Introduction Originally, Starbucks was formed by three academics – in 1971. They were Zev Siegel, Jerry Baldwin and Gordon Bowker. The founders of Starbucks opened the first store in Seattle to which they called as â€Å"Starbucks Coffee, Tea and Spice†. Slowly and gradually, the company began to pave the ways of growth and by the early 1980s, the company had a plant for roasting coffee beans and four retail stores, which sold whole-bean coffee. Ever since it started trading, Starbucks has been very lucrative (Starbucks Co rporation, n.d.). In March 1987, Gordon Bowker and Jerry Baldwin decided to sell entire operations of Starbucks in Seattle, including the roasting plant, the retail stores and the brand name, Starbucks. Howard Schultz raised capital and instantly bought the company. The new name of the company was Starbucks Corporation. Howard Schultz became the CEO and president of the company when he was 34 years old. In his first few years, Schultz spent most of his time in four Seattle stores – tasting different kinds of coffee, working behind counters, getting to know the personnel, talking with customers and educating himself regarding different aspects of coffee business. Schultz was abundant with ideas for developing and improving the company. Early on, Schultz observed that customers feel uneasy in stores due to their lack of knowledge regarding fine coffee and because store personnel get little arrogant sometimes. In order to resolve these issues, Schultz worked with employees to cu ltivate customer friendly sales skills and developed brochures to make it easier for customers to learn pertaining to fine coffee (Starbucks Corporation, n.d.). The specialty coffee industry began to grow dramatically between the period of 1980s and 1990s. A large number of experts believed that differentiated coffee reinforced by specialty coffee industry would continue to upsurge much faster than traditional coffees. However, the meaning of specialty continued to be refined in United States (Starbucks Corporation, n.d.). In 1991, the company ventured into the licensed airport stores, mail-order catalogue business, expanded to California and has more than 100 stores. In 1992, the company went publicized. By 2005, the company had more than 10,200 licensed and company operated stores in more than 35 countries. The retail stores of Starbucks offered food items, coffee drinks, beans, tea, coffee accessories and music. Starbucks Corporation owned over 5,200 stores in 10 countries, 80% o f which were located in America, primarily in the areas such as airports and shopping centers whereas licensed stores were over 2,800 in 28 countries. In addition to that, Starbucks marketed coffee through local grocery stores and registered its brand for other beverage and food items. The most recent statistics from January 2, 2011 showed the total count of stores of Starbuc

AARP (outline) Research Paper Example | Topics and Well Written Essays - 500 words

AARP (outline) - Research Paper Example The organization targets members of the society that are 50 years and above, since this is the segment of the population that is retired active participation in the professional field. According to Bouchard, Blair and Haskell (2012), this age bracket is also the most vulnerable to the effects of health, and poverty. Therefore, it is essential that their welfare is taken care of, and this is where AARP intervenes. It also advocates for the welfare of its members and has significant influence among the lobbyists in the US. The organization boasts of a membership of 38 million individuals, making it one of the largest organizations based on membership numbers in the US. The status of the organization came under scrutiny with the senate discussing whether it should be classified as a business or if it should be given the status of a nonprofit. Eventually AARP was cleared though some doubts over its operations still lingered. According to Schmidt et al. (2012), AARP is a non-partisan organization in that it takes a neutral stand in matters of politics. This means that the organization does not openly endorse political candidates or takes part in fundraising activities for aiding a political candidate to be elected. They take this stand in order to avoid a clash of interest when carrying out their mandate (Schmidt et al, 2012). According to information posted on the organization’s website, the organization is aiming to ensure that the elderly realize their rights in order for them to remain an integral part of the society. This can only be achieved when the elderly can access the basic needs, and have financial independence. This will make the elderly feel secure, hence improving the quality of life of their members (AARP, 2012). The organization is famous for the mandate that it carries out among the American population. The organization has taken up the task of addressing the issue affecting the elderly

Trafficking and Prostitution Essay Example | Topics and Well Written Essays - 4250 words

Trafficking and Prostitution - Essay Example As the report stresses feminist philosophy is a subject which has acquired much attention in the past decades regarding speculative arguments and practical politics. It is us who create and visualize differences, differences based upon characters and differences that emerge as if woman is entitled to a separate class. Despite these differences, feminist philosophers are able to gather and unite woman in a single perspective which in the vision of a philosophical mind is free of the misogyny and male bias that have characterized so much of Western philosophical tradition. Feminist philosophy’s challenge to this tradition has been the challenge of repairing the distortions, centring the marginalization, and valorizing what were once considered the trivial, if not invisible, facets of woman’s nature, woman’s knowledge, and woman’s happiness According to the report findings contemporary feminists believe that unless and until the feminist philosophers are free to attend towards women’s diversity, women will remain stereotyped by the same kinds of restrictive and historical paradigms as those advanced by traditional philosophy. Therefore, many feminist philosophers have not only researched women’s experience but have also advocated the exploration of the complexity and variety of women’s experience. It is through such exploration that women found themselves open to accept learning attitudes in context with their inner voices and morality differentiated by such features as race, class, and sexual preference. Critics say that by possessing such bold opinions, feminist lit hope to avoid the essentialism of claiming some single, immutable, and universal nature of 'Woman'. A 'Prostitute' Class Many feminists perceive prostitution to be among one of the classes in society. Pro-sex work feminist advocates believe that a 'free-sex' choice must be legally provided to the women for 'prostitution' is a profession after all and a woman possesses a right to choice. Feminists say that prostitutes are not only similar to other women in their society; they also possess a right to acquire the same rights as that of a

Essay --

Michael is struggling to remember small things. Michael is struggling to pay attention to his studies and is also stressing at work. He is told things and quickly forgets them or he’s hearing information and not being able to remember what he learned. Michael complains that he is stressing about work, but could that be causing him to forget things so quickly? Michael is suffering from what is known as short term memory. Short term memory allows limited space in a person’s mind which only allows the mind to remember up to seven items at one time. In order for short term memory to be stored it would have to be rehearsed which would cause it to be stored as long term memory which would stay in your mind for a long time. Short term memory or working memory can be manipulated in your mind causing you to forget something that you just heard. Michael is taking in this information but the information is being stored in his short term memory where something else might practically overwrite it and cause him to forget. Have you ever wondered how memories form? Memories are formed through conn...

Gender Stereotypes: Definition, Examples and Analysis Essay

â€Å"The sociological imagination allows us to identify the links between our personal lives and the larger social forces of life—to see that what is happening to us immediately is a minute point at which our personal lives and society intersect† (Hughes and Kroehler 2008). Many people ask what are gender roles or have different meanings on what are they, so what are gender roles? Gender roles in society means how we’re expected to act, speak, dress, groom, and conduct ourselves based upon out assigned sex (planned parenthood,2017) I know many people who are from other Hispanic countries that move to the United States and slowly change their ways of being, but one thing I never see a change of is gender roles. In my opinion, gender roles are both cultural and personal. The reason I say that is because I myself am Hispanic, and although I myself was born and raised here in the United States and there are still Hispanic roles that I see my family follow. For examp le, in Hispanic tradition traditionally the women are to cook and clean and carry their tradition and learnings to teach their daughters that their duties are to cook and clean as well, men are to work and fix things and they carry that over and teach their sons the same thing that they did growing up. Many people who are from other cultures also believe that women should not work, and they should be cooking or cleaning. People who think this way are taught to think like that since childhood, normally continue into adulthood. Another example of Gender role that I think every culture follows is parents letting their son stay out later, and do more things then they would let their daughter do. Parents typically think that because their son is a male they are more likely to be safer in the streets then a female, but in reality, if you think about it both male and female are at risk of something happening to them at any time throughout their life no matter what gender they are. The biggest gender role that is common in the world is women being empathetic and men being masculine. Many people think that the women are the weaker link, and men are the strong ones. Although it may seem like that, that is not the case. Men just tend to hide and hold in their feelings longer than women. Both men and women are equally empathetic.society have come to the conclusion that men are to be one way and women are to be another way. society has these are ideal gender roles, but all these ideal gender roles affect people in a d ifferent way. From school, and work, and just to being out in public. Gender role has many expectations when it comes to male and female roles which have caused a negative effect on both men and women and just society itself. Gender roles will always be a part of society, and it will always cause a negative effect on this generation and even future generations.

Properties and Functions of Money

Money is an important feature of virtually every economy. Without money, members of a society must rely on the barter system, or some other exchange program, in order to trade goods and services. Unfortunately, the barter system has an important downside in that it requires a double coincidence of wants. In other words, the two parties engaged in a trade must both want what the other is offering. This feature makes the barter system highly inefficient. For example, a plumber looking to feed his family would have to search out a farmer who needs plumbing work done on his house or farm. If such a farmer were not available, the plumber would have to figure out how to trade his services for something that the farmer wanted so that the farmer would be willing to sell food to the plumber. Luckily, money largely solves this problem. What Is Money? In order to understand much of macroeconomics, its crucial to have a clear definition of what money is. In general, people tend to use the term money as a synonym for wealth (e.g. Warren Buffett has a lot of money), but economists are quick to clarify that the two terms are not, in fact, synonymous. In economics, the term money is used specifically to refer to currency, which is, in most cases, not an individuals only source of wealth or assets. In most economies, this currency is in the form of paper bills and metal coins that the government has created, but technically anything can serve as money as long as it possesses three important properties. The Properties and Functions of Money The item serves as a medium of exchange. In order for an item to be considered money, it must be widely accepted as payment for goods and services. In this way, money creates efficiency because it eliminates uncertainty regarding what is going to be accepted as payment by various businesses.The item serves as a unit of account. In order for an item to be considered money, it must be the unit that prices, bank balances, etc. are reported in. Having a consistent unit of account creates efficiency since it would be pretty confusing to have the price of bread quoted as a number of fish, the price of fish quoted in terms of t-shirts, and so on.The item serves as a store of value. In order for an item to be considered money, it has to (to a reasonable degree) hold its purchasing power over time. This feature of money adds to efficiency because it gives producers and consumers flexibility in the timing of purchases and sales, eliminating the need to immediately trade ones income for goods a nd services. As these properties suggest, money was introduced to societies as a means of making economic transactions simpler and more efficient, and it mostly succeeds in that regard. In some situations, items other than officially designated currency have been used as money in various economies. For example, it used to be somewhat common in countries with unstable governments (and also in prisons) to use cigarettes as money, even though there was no official decree that cigarettes served that function. Instead, they became widely accepted as payment for goods and services and prices began to be quoted in the number of cigarettes rather than in official currency. Because cigarettes have a reasonably long shelf life, they do in fact serve the three functions of money. One important distinction between items that are officially designated as money by a government and items that become money by convention or popular decree is that governments will often pass laws stating what citizens can and cannot do with money. For example, it is illegal in the United States to do anything to money that makes the money unable to be further used as money. In contrast, there are no laws against burning cigarettes, aside from those banning smoking in public places of course.

Child Mortality And Its Effects On Children Mortality

Child mortality is a huge issue in many parts of the world, but we mainly see higher rates of child mortality in impoverished countries. One country in Africa that has high child mortality rates is Somalia. Although Somalia’s child mortality rates are decreasing throughout the years, Somalia still has extremely high rates of child mortality. According to the World Health Organization, there are numerous factors that contribute to such high rates of child mortality and some of these contributing factors are things such as children who are born in rural areas, poor households, or to a mother denied basic education. Along with these factors, disease also comes into play. Some preventable and treatable diseases that are contributing to high rates of child mortality include pneumonia which accounts for 25% of all deaths, followed by diarrhea, pre-term birth complications and malaria (Wardheer News, 2013). Even though child mortality rates are high, there are efforts being made in order to reduce child mortality rates and we will explore these efforts in this paper. To begin, we need to define child mortality so we better understand the huge impact of this issue. Child mortality and under-5 mortality are interchangeable terms. They both refer to the death of infants and children under the age of 5. In the U.S. this is not a major problem like we see in sub-Saharan Africa. â€Å"Children in Sub-Saharan Africa are more than 15 times more likely to die before the age of 5 than childrenShow MoreRelatedArticle Review: Pneumonia and Children Essay examples638 Words   |  3 Pagesarticle about the disease, pneumonia and children. It was published very recently, just about 4 months ago. Therefore, this article is likely to be reliable and updated then. However, the article does not include any information after January 13, 2014. 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